Vital Football

Latest Stoke City News

Barclays Renews Sponsorship Of The Premier League

Barclays Renews Sponsorship Of The Premier League

The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.

The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.

Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.

"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'

Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.

"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.

"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.

'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."

The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.

The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.

Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.



Click here to join in the debate on the club forum.

Writer:Chris Baldwin
Date:Friday October 23 2009
Time: 10:12PM

Login to post a comment

Recent Stoke City Articles

Stoke Seal £12m Berahino Deal

Berahino has finally - after all the links to the likes of Tottenham, Newcastle & Crystal Palace - completed his transfer to Stoke from West Brom for £12m.

More Reliable Than An Octopus 2016/17? (20/1/17)

A new season, a new special computer crunching the numbers to determine the final Premier League positions for 2016/17.

Mixed Injury News For Stoke City

Our weekly update looking at the injury table for Stoke City FC and also comparing with all our competitors in the Premier League.

Vital Preview - Premier League, 21st-22nd Jan 2017

The 2016-17 season continues with the latest round of games this weekend. This will see us among those involved with three points of course the aim.

Archived Vital Stoke Articles

Vital Stoke articles from

Site Journalists

Tom Barker
Editor email
Profile

Current Poll (see more polls)

Stoke City v Manchester United
Suggested By:
Stoke win0%
Manchester United win0%
Draw0%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
1 Chelsea 21 17 1 3 52 30
2 Spurs 21 13 6 2 45 29
3 Liverpool 21 13 6 2 45 25
4 Arsenal 21 13 5 3 44 26
5 Man City 21 13 3 5 42 15
6 Man Utd 21 11 7 3 40 12
7 Everton 21 9 6 6 33 9
8 WBA 21 8 5 8 29 0
9 Stoke 21 7 6 8 27 -6
10 Burnley 21 8 2 11 26 -8
11 AFC Bournemouth 21 7 4 10 25 -7
12 West Ham 21 7 4 10 25 -9
13 Southampton 21 6 6 9 24 -7
14 Watford 21 6 5 10 23 -13
15 Leicester City 21 5 6 10 21 -10
16 Middlesbrough 21 4 8 9 20 -5
17 Crystal Palace 21 4 4 13 16 -10
18 Hull City 21 4 4 13 16 -25
19 Sunderland 21 4 3 14 15 -20
20 Swansea 21 4 3 14 15 -26
Write for Vital Football
Latest F1 News
Latest Vital Boxing News
The Vital Football Members League

Recent Stoke City Results (view all)

Stoke City Fixtures (view all)

Jan 21 2017 3:00PM : Manchester United (H)
Barclays Premier League
Feb 1 2017 8:00PM : Everton (H)
Barclays Premier League
Feb 4 2017 3:00PM : West Bromwich Albion (a)
Barclays Premier League
Feb 11 2017 3:00PM : Crystal Palace (H)
Barclays Premier League
Feb 26 2017 12:00PM : Tottenham Hotspur (a)
Barclays Premier League
Mar 4 2017 3:00PM : Middlesbrough (H)
Barclays Premier League
Vital Football Comment