Writer: Chris Baldwin
Date:Friday October 23 2009
The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.
The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.
Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.
"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'
Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.
"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.
"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.
'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
Date:Friday October 23 2009
Stoke secure marquee Bojan signing (Tuesday July 22 2014)
Stoke to offer free coach travel again (Monday July 21 2014)
Palacios fails Qatar medical (Monday July 21 2014)
Jerome left out of Germany squad (Saturday July 19 2014)
Palacios set for Qatar switch (Saturday July 19 2014)
Cameron given freedom of home city (Saturday July 19 2014)
23-man Stoke squad arrive in Germany (Friday July 18 2014)
Stoke announce 2014/15 squad numbers (Friday July 18 2014)
Which strikers could leave Stoke? (Friday July 18 2014)
Which midfielder's could leave Stoke? (Thursday July 17 2014)
|Liverpool: LFC Conclude £10m Origi Transfer
» Liverpool : 29/07/2014 19:34:00
|Eighteen instead of Seventeen!
» Chelsea : 29/07/2014 19:18:00
|Sunderland In Chase To Land Promising Youngster.
» Sunderland : 29/07/2014 19:17:00
|Jenkins Update On Bony Situation
» Swansea : 29/07/2014 19:07:00
|Rodriguez Move Bites The Dust.
» Sunderland : 29/07/2014 18:47:00