Vital Football

Latest Stoke City News

Barclays Renews Sponsorship Of The Premier League

Barclays Renews Sponsorship Of The Premier League

The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.

The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.

Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.

"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'

Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.

"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.

"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.

'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."

The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.

The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.

Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.



Click here to join in the debate on the club forum.

Writer:Chris Baldwin
Date:Friday October 23 2009
Time: 10:12PM

Login to post a comment

Recent Stoke City Articles

Premier League Free Agents 2017

As the summer nears and contracts come to an end, should the club have an interest in any of the following free transfers from Premier League oppositions?

2016/17 Golden Glove Battle (28/3/17)

The final international break of the Premier League 2016/17 season ticks on by and this year's Golden Glove battle could still take a twist or turn.

Grant Ready For Leicester

Goalkeeper Lee Grant has said he's dusted himself down from his mistake against Chelsea in our last match and he's now ready for Kasper Schmeichel and Leicester City.

Butland Makes Training Return

Goalkeeper Jack Butland made his long awaited return to training on Monday following his 12 months out following an ankle break.

Archived Vital Stoke Articles

Vital Stoke articles from

Site Journalists

Tom Barker
Editor email
Profile

Current Poll (see more polls)

Chelsea MotM
Suggested By:
Grant18%
Bardsley0%
Shawcross0%
Martins66%
Indi Pieters0%
Allen16%
Cameron0%
Walters0%
Sobhi0%
Arnautovic0%
Berahino0%
Sub-Diouf0%
Sub-Crouch0%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
1 Chelsea 28 22 3 3 69 38
2 Spurs 28 17 8 3 59 34
3 Man City 28 17 6 5 57 24
4 Liverpool 29 16 8 5 56 25
5 Man Utd 27 14 10 3 52 19
6 Arsenal 27 15 5 7 50 22
7 Everton 29 14 8 7 50 21
8 WBA 29 12 7 10 43 1
9 Stoke 29 9 9 11 36 -9
10 Southampton 27 9 6 12 33 -3
11 AFC Bournemouth 29 9 6 14 33 -12
12 West Ham 29 9 6 14 33 -12
13 Burnley 29 9 5 15 32 -11
14 Watford 28 8 7 13 31 -15
15 Leicester City 28 8 6 14 30 -14
16 Crystal Palace 28 8 4 16 28 -10
17 Swansea 29 8 3 18 27 -27
18 Hull City 29 6 6 17 24 -32
19 Middlesbrough 28 4 10 14 22 -13
20 Sunderland 28 5 5 18 20 -26
Write for Vital Football
Latest F1 News
Latest Vital Boxing News
The Vital Football Members League

Recent Stoke City Results (view all)

Stoke City Fixtures (view all)

Apr 1 2017 3:00PM : Leicester City (a)
Barclays Premier League
Apr 4 2017 7:45PM : Burnley (a)
Barclays Premier League
Apr 8 2017 3:00PM : Liverpool (H)
Barclays Premier League
Apr 15 2017 3:00PM : Hull City (H)
Barclays Premier League
Apr 22 2017 3:00PM : Swansea City (a)
Barclays Premier League
Apr 29 2017 3:00PM : West Ham United (H)
Barclays Premier League
Vital Football Comment