Writer: Chris Baldwin
Date:Friday October 23 2009
The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.
The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.
Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.
"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'
Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.
"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.
"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.
'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
Date:Friday October 23 2009
Stoke trio doubtful for Norwich trip (Friday March 7 2014)
Why can't the F.A. be more consistent? (Friday March 7 2014)
Adam banned for three games (Wednesday March 5 2014)
N'zonzi selected in Crooks' team of the weekend (Tuesday March 4 2014)
Marriner to officiate Norwich v Stoke (Tuesday March 4 2014)
Begovic wins Man City man of the match poll (Tuesday March 4 2014)
Stats: Stoke City v Arsenal (Sunday March 2 2014)
Walters penalty fire down Gunners (Sunday March 2 2014)
Eleven Potters picked for International duty (Friday February 28 2014)
Stoke offer Olic contract (Friday February 28 2014)
|10. West Ham||28||8||7||13||-4||31|
|11. Aston Villa||28||8||7||13||-7||31|
|13. Hull City||28||8||6||14||-5||30|
|Arsenal v Everton
» Arsenal : 08/03/2014 23:58:00
|Trundles Writes Off Michu Rumours
» Swansea : 08/03/2014 23:32:00
|City Play Out Tough Draw With Stoke
» Norwich : 08/03/2014 21:37:00
|Liverpool: Why We Should Hate Chelsea!
» Liverpool : 08/03/2014 20:48:00
|Chelsea 4 Spurs 0
» Chelsea : 08/03/2014 19:24:00
» Southampton : 08/03/2014 17:46:00
» Crystal Palace : 08/03/2014 17:40:00