Writer: Chris Baldwin
Date:Friday October 23 2009
The Premier League and Barclays have today agreed (October 23, 2009) to a new three year deal for Barclays to be the global title sponsor of the Barclays Premier League.
The deal, worth £82.25m over the course of the sponsorship, runs from season 2010/11 through to the end of the 2012/13 season.
Robert E. Diamond Jr, President of Barclays PLC, said: "Football is the world`s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world's most popular league creates a positive emotional link between our brand and football fans everywhere.
"The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.'
Richard Scudamore, Premier League Chief Executive, said: "We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.
"The clubs unanimously accepted Barclays` proposal and are looking forward to further developing a successful relationship for what must be considered one of sports top sponsorship properties.
"The Premier League's strength is that it is an essentially English competition that has gained a huge international following. This clearly resonates with Barclays own business development and aspirations.
'Barclays commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world."
The deal is for the global title sponsorship of the Premier League and includes exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match day tickets and hospitality. The deal will also continue to include the biennial pre-season tournament, the Barclays Asia Trophy, which most recently took place in Beijing in the summer of 2009.
The Barclays Premier League is currently broadcast across 211 territories to more than 500 million homes.
Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. Barclays operates in over 50 countries, has over 49 million customers and employs over 145,000 people.
Date:Friday October 23 2009
He signs contracts, he signs contracts Odemwingie (Thursday July 2 2015)
What Cars Do The Premiership Captains' Drive? (Thursday July 2 2015)
Err.. The New Premier League Football... Ahem! (Wednesday July 1 2015)
Stoke to unveil new Premier League football (Tuesday June 30 2015)
Downing on Stoke's radar (Tuesday June 30 2015)
Chelsea make Begovic bid (Monday June 29 2015)
Stoke interested in Ghanaian international (Monday June 29 2015)
Ronaldo set for Stoke trial (Monday June 29 2015)
Hughes targets Barcelona's Traore (Friday June 26 2015)
What was Robert Huth's best Stoke moment? (Friday June 26 2015)
|Liverpool: 2015-16 Opener Live On Sky
» Liverpool : 03/07/2015 14:29:01
|Five From Seven To Be Beamed Live
» Man City : 03/07/2015 14:26:01
|Villa Visit Set For TV
» Leicester City : 03/07/2015 14:18:00
|Three Fixtures Moved For TV Coverage
» Crystal Palace : 03/07/2015 14:12:00
|Five games selected for television
» Everton : 03/07/2015 13:42:00