Writer: Chris Baldwin
Date:Tuesday March 24 2009
With the Britannia Building Society likely to merge with the Co-op Bank later this year, is this the end of the line for the Britannia Stadium?
The Leek based mutual building society has announced plans to merge with the Cooperative Bank and, if this happens, the Britannia name will disappear. They've paid up to £1m per year for the naming rights of the Brit since it was built back in 1997 and so it promises to be a big change for both fans and the club, even if the new combined financial institution continues it's sponsorship but under a new name. Along with the shirt sponsorship that's also backed by the Britannia it's sure to be causing some consternation amongst the commercial guys at the club.
With the credit crunch some clubs are having difficulty finding anyone prepared to spend the money. West Brom have had no shirt sponsor this season after T-Mobile pulled out last year and West Ham lost their sponsor for a time when the low-cost airline XL.com went bust.
Fans would probably be pleased if they could buy their shirts without having to be a walking advertising hoarding but there is no doubt that in this day and age the money it brings into the club is invaluable.
Whilst any change of shirt sponsor is not likely to trouble many fans unduly, a change in the stadium naming rights is likely to be met with dismay as the Britannia Stadium has become inextricably linked to Stoke City Football Club and is now a well known local landmark.
What do you think? Have your say below...
Date:Tuesday March 24 2009
Stoke's March goal of the month (Friday March 27 2015)
Adam wins Crystal Palace man of the match poll (Friday March 27 2015)
Stoke manager Hughes signs contract extension (Friday March 27 2015)
The Stoke City Injury Table Situation (Friday March 27 2015)
Crystal Palace controversially beat Stoke (Monday March 23 2015)
N'Zonzi wins West Brom man of the match poll (Sunday March 22 2015)
Butland promoted to senior England squad (Sunday March 22 2015)
Stats: Stoke City v Crystal Palace (Sunday March 22 2015)
Butland extends contract (Saturday March 21 2015)
The Stoke City Walking Wounded - Injury List (Friday March 20 2015)
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